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Concentration in Sports, Entertainment and Hospitality

The Sports, Entertainment & Hospitality Concentration offers students from any major an opportunity to study this thriving industry in addition to their major program of study. The program is coupled with the MBA in Sports, Entertainment & Hospitality which will be offered in Gupta COB, as well. The program offers students the opportunity to learn more about venue management, customer service, sponsorships and other key revenue drivers. The purpose is to prepare any student at UD with the skills that they will need to thrive in today’s ever-changing business environment, while providing specific concepts applicable to this multi-billion-dollar industry.

Degree Requirements

Prerequisite Courses

BUS 3320 Marketing Theory & Practice

3

Required Courses

MARK 6340Contemporary Issues in Sports, Entertainment and Hospitality

3
MARK 7341Venue Management and Hospitality

3

Choose two courses from this list

MARK 6321Professional Selling and Negotiation

3
MARK 6322Branding and Sponsorships

3
MARK 6337Digital Marketing

3
MARK 7330Services Management

3
BUAD 6310Quantitative Reasoning for Decision Making

3