MARK 6337 Digital Marketing
This digital marketing course equips students with the essential skills and strategic mindset needed to thrive in today’s data-driven marketing landscape. Through hands-on simulations and real-world applications, students will gain proficiency in keyword research, manage PPC and display advertising campaigns, and leverage AI tools to optimize performance. The curriculum emphasizes A/B testing, budget allocation, and both on- and off-site SEO techniques to drive measurable results. Students will also develop expertise in data analysis and reporting, and learn to fine-tune landing pages for maximum conversion. By the end of the course, participants will be prepared to design, execute, and evaluate comprehensive digital marketing strategies with confidence and precision.
Offered
Spring