Concentration in Marketing

The Marketing concentration is designed for undergraduate students who want to have additional knowledge in marketing. Students will declare the concentration in their junior year and will complete an additional 9 credits of coursework. The concentration will be noted on the transcript.

Courses

Prerequisite Courses

BUS 3320 Marketing Theory & Practice

3

Select three courses from this list:

Course Requirements

MARK 6305Marketing Strategy

3

MARK 6321Professional Selling and Negotiation

3

MARK 6322Branding and Sponsorships

3

MARK 6337Digital Marketing

3

MARK 7330Services Management

3