Concentration in Marketing

DIRECTOR

Associate Professor Munoz

 

The Marketing concentration is designed for undergraduate students who want to have additional knowledge in marketing. Students will declare the concentration in their junior year and will complete an additional 9 credits of coursework. The concentration will be noted on the transcript. See graduate business section for course descriptions.

Courses

Prerequisite Courses

BUS BUS 3320 Marketing Theory & Practice

3

Or

MARK 5F50Foundations of Marketing

1.5

Course Requirements

MARK 6321Professional Selling and Negotiation

3

MARK 6322Branding and Sponsorships

3

MARK 6337Digital Marketing

3

Total Credit Hours:9