MARK 6337 Digital Marketing
This class offers a comprehensive overview of key digital marketing concepts and tools used in today’s business landscape. Students focus on web design principles, search engine optimization techniques, and paid advertising strategies across multiple platforms. The course emphasizes data-driven decision-making through analytics and reputation management, while also covering email marketing, mobile outreach, and social media engagement. Learners gain practical insights into building effective digital strategies and leveraging technologies like artificial intelligence.
Offered
Spring