MARK 6321 Professional Sales and Negotiations

This class prepares future leaders to excel in two of the most decisive capabilities in business: selling ideas, solutions, and value, and negotiating outcomes that strengthen relationships while advancing strategic goals. This course blends analytical rigor with hands‑on practice, giving students the tools to influence stakeholders, navigate complex buyer–seller dynamics, and lead high‑stakes conversations with confidence. Through role‑plays, case discussions, and real‑world scenarios, the course challenges students to think beyond tactics and develop a disciplined, ethical approach to creating and claiming value.

Credits

3

Prerequisite

MARK 5F50

Offered

Fall