MANA 7340 Integrated Business Strategy
This course builds upon the foundation of the Integrated Business Operations course. Formulation and implementation of corporate level strategies for sustainable competitive advantage will be covered. The topics covered include industry analysis, internal analysis, achieving and maintaining different types of competitive advantage, and management of diversified corporations. The advancement of critical analysis, systematic reflection, and evidence-based decision-making skills is emphasized. The learning method is an orchestrated sequence of progressively complex integrated business problem solving. The delivery of the course will focus on case analysis and simulations.
Prerequisite
MANA 7330