LDRS 5350 Story-Telling as a Mode of Thinking
We think using stories. We plan and strategize using stories. We understand ourselves and others using stories. However, stories can also mislead, obscure, and confuse. Stories are not simply entertainment. They provide the substance of our cognitive efforts and our social lives.
In this course, you will learn how to create powerful stories of different kinds, for various purposes. Our focus will be on story-telling as a tool in business. This will include its role in marketing, branding, and group dynamics. Our most fundamental concern, however, will be with how to use stories to think strategically. Thinking strategically requires that you think critically, and so you will also learn how to see through and resist false and distorting narratives.
By the end of this course, you will have begun to master the art of story-telling as a primary mode of thinking in both business and everyday life.