MARK 6337 Digital Marketing
In the business world, digital media is no longer merely a buzzword; rather it is a key strategy that businesses use to achieve marketing and public relations objectives. Given the growing selection of social media platforms, including Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, Tumblr, and blogs, companies and individuals alike are struggling to keep up with this new way of doing business. This class will explore how business professionals can harness digital marketing strategies, platforms, and tactics in order to achieve firm objectives.
Offered
Spring